Pixel Lab pdx turned one at the end of March, 2011 and as a gift to our little endeavor we’ve designed a brand new web site and streamlined Pixel Lab pdx’s online presence with an expanded branding campaign. We spent the better part of the last year developing our identity expansion and marketing program. Our central design concern was honing a method for the build out of future categories on our website as our business grows and changes. Through careful consideration and testing we arrived at a design solution which allows for expansion in a variety of ways. Navigation tabs have ample room and slide players on individual pages allow for continual portfolio updates with ease.
We have opted for an art directed blog as we continue to extend our branding legacy while showcasing our illustration skills. We once heard a wise designer (whose name eludes us at the moment) say that branding is never done and we agree. As soon as the assets have been created they must take on a life of their own. Our electronic blueprint, retro, vector, glow icons lend themselves to endless exploration, so prepare to see a stream of them in blog posts to come. We hope you’ll enjoy meeting each new illustration as much as we enjoy making them.
Back in March of ’10 we were in the fortunate position to take on a very exciting 8 month partnership with Hanson Inc. in Toledo, Ohio. We handled cutting edge work assignments in social media implementation and management for a variety of corporate clients. Additionally, we were tracking specific industrial materials trends relating to the housing industry and writing technical reports on our findings for one of the top building materials supplier in the nation. All of this was fascinating, but perhaps the most interesting element of our job was listening to online chatter and compiling that data for several well known brands of top known fortune 500 companies.
We were as close to ‘up close and personal’ with the online voice of the American consumer as one can be and we learned that it was very compelling to hear what they have to say through online media channels. We listened for and reported on tough news like plant closures that affected hundreds of Midwestern factory workers. And we also had the pleasure of moderating a fairly steady steam of positive comments on the Facebook page of a brand that was especially loved by its customers, celebrity spokesmen and company employees. It was an exciting time to be pioneers in applying social media to marketing metrics. 
We used the opportunity to found our little boutique digital firm which we incorporated and named Pixel Lab pdx on March 26, 2010.
A year later we’ve expanded to offer a full range of design services for print and digital media, as well as; copy-writing, photography, and consultation services. We truly enjoy the opportunity to offer our many years of entrepreneurial experience in the arts, small business and the spa and wellness industry to fellow creative entrepreneurs. Growing up, both of our families were fueled by family run businesses and as adults 
entrepreneurial endeavors have always been our most rewarding work. It is our mission to help other creatives build thriving professional business by using their talents and doing what they enjoy most.
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